How to Use Your 7 Posts + Spotlight on Trunkshow (Without Burning Them Too Fast)

· Posting Tips

If you’re on the free tier of Trunkshow, you already have everything you need to stay in front of buyers — if you time it right.

Right now, you get:

  • 7 active posts at a time
  • 1 Spotlight slot (14 days)
  • Posts stay active for 14 days, then archive
  • You can bump a post on day 13 → resets it for another 14 days

But here’s the part that matters most:

👉 Trunkshow is a live, chronological feed
Your visibility comes from when you post, not how popular your post is.

The Core Idea

Think of your posts like a rotating display table at a market, not a static shop.

  • New posts = front of the table
  • Older posts = still available, but harder to see

Your goal is simple:
👉 Always have something fresh hitting the feed

The Biggest Mistake to Avoid

Posting everything at once.

If you drop 5–7 posts in a row:

  • They compete with each other immediately
  • Only the newest one really gets seen
  • The rest get buried fast

Instead:
👉 Space your posts out

The Ideal Weekly Rhythm

Week 1 (Start Strong, Don’t Dump)

  • Post 1 item every 1–2 days
  • Use your Spotlight on your strongest post

Good Spotlight choices:

  • New colorway
  • Limited run
  • Restock people asked for

Goal: Stay near the top of the feed for multiple days — not just one

Week 2 (Stay Visible)

  • Continue posting 1–2 new items
  • Keep spacing (don’t batch)
  • Your Spotlight is still running

Now you have:

  • Fresh posts (visible)
  • Mid-cycle posts (still active, less visible)

Goal: Keep showing up without overwhelming your audience

Week 3 (Extend What’s Working)

This is your highest-leverage moment.

👉 On day 13, review your posts:

  • Which got likes?
  • Which got clicks?
  • Which still feels “sellable”?

If yes → bump it

That:

  • Puts it back at the top of the feed
  • Resets it for another 14 days

At the same time:

  • Your Spotlight expires → you get a new one

Use it on:

  • Your bumped winner
    or
  • A fresh post

Your 7 Post Strategy (Simple + Effective)

At any given time:

  • 2–3 fresh posts (0–3 days old) → these drive visibility
  • 2–3 mid posts (4–10 days) → still active, less seen
  • 1–2 aging posts (11–14 days or bumped) → decide their fate

👉 The key is not filling all 7 slots instantly
👉 The key is keeping 1–2 posts consistently fresh

Spotlight Strategy (Your Advantage)

Since everything else is time-based, Spotlight is different.

👉 It’s your only placement that doesn’t disappear quickly

Use it for:

  • Posts you want to sell right now
  • Strong visuals
  • Limited or seasonal items

Avoid:

  • Posts about to expire
  • Low inventory
  • “Test” listings

The Bump Strategy (Your Secret Weapon)

In a chronological feed, bumping isn’t a small boost.

👉 It’s a full reset

On day 13, ask:

  • Would I still buy this?
  • Is this still relevant?
  • Did people engage with it?

If yes → bump it
If no → let it archive and replace it

Example 3-Week Flow

Week 1

  • Post A (Spotlight)
  • Post B
  • Post C

Week 2

  • Post D
  • Post E

Week 3

  • Bump Post A
  • Spotlight Post D (or A again)
  • Post F

Now you:

  • Stay in the feed consistently
  • Reuse strong posts
  • Avoid burnout

What This Does for You

Instead of:
❌ Posting everything and disappearing

You get:
✅ Consistent visibility
✅ More chances to sell the same item
✅ Better timing with less effort
✅ A shop that feels active, all the time

Final Thought

You don’t need more posts.

👉 You need better timing.

If you treat Trunkshow like a live feed instead of a catalog,
you’ll stay in front of buyers every day, not just launch day.